As a woman-owned, small business, Focus on UX! has over 20 years of experience designing intuitive user interfaces, building user-friendly navigation systems, and conducting in-depth user research for more than 30 government agencies/institutes, including the Centers for Disease Control & Prevention (CDC), Food & Drug Administration (FDA), National Cancer Institute (NCI), National Heart Lung and Blood institute (NHLBI), National Institute of Dental and Craniofacial Research (NIDCR), Substance Abuse and Mental Health Services Administration (SAMHSA), HIV.gov, the American Cancer Society (ACS), and many more.
Our team conducts user-centered research to understand user audiences and what motivates and engages them. We apply a user-centered, research-based approach to develop usable, engaging digital communications (web, mobile, and social) to satisfy users and meet business objectives.
About Focus on UX!
User-Centered
Involves users in the design and evaluation processes to better understand user needs and goals.
Data-Driven
Uses data, analytics, metrics, and user feedback to elicit an increase in user performance, satisfaction, and usability.
Performance-Focused
Measures performance to produce systems that are measurably easier to use, resulting in improved web analytics.
Research-Based
Develops recommendations based on the latest UX research and best practices.
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User-Centered
User-centered design is at the heart of everything we do. We prioritize understanding your users—their needs, goals, and behaviors—so we can create solutions that are intuitive, engaging, and effective.
We are passionate about our user-centered, data-driven, research-based approach.
We work with customers to set common goals and measurable objectives and then we focus on developing innovative UX strategies that meet the needs of audiences and help organizations meet their communication objectives.
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Research-based, Data-driven Methodologies
At Focus on UX!, we utilize the latest research in the fields of human-computer interaction (HCI), cognitive psychology, web design, and assistive technologies to ensure that our interaction designs, wireframes, and usability recommendations are based on solid research, best practices and proven principles.
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Designing Intuitive User Interfaces
User experiences should be transparent. A truly effective user experience should feel natural and effortless—almost invisible.
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We specialize in creating user-friendly, engaging, intuitive web templates. Our process begins with crafting full-color wireframes that bring ideas to life. We design mobile and desktop wireframes to ensure templates are responsive, accessible, and usable.
Throughout the process, we collaborate closely with clients to ensure designs align with their goals for usability, aesthetics, navigation, and content clarity.
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Navigation & Information Architecture Design
Creating intuitive navigation systems begins with a deep understanding of user needs and behaviors and involves. We design clear, logical site maps so that content is well-organized and categories are easy to navigate.
We group content into meaningful buckets with labels that resonate with the indented audience, avoiding jargon. Lastly, we focus on desktop and mobile experiences to develop navigation menus that allow users to find what they need with minimal effort across all devices.
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Crafting Clear Content Strategies
We craft compelling, user-focused content designed to highlight key messages while aligning with UX best practices. Our approach ensures content is concise, engaging, and optimized for search engines to maximize visibility.
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We focus on clarity, tailoring content to meet user needs while incorporating clear calls to action that guide behavior and enhance SEO through strategic internal linking. By leveraging web writing and eye-tracking research, we create scannable, easy-to-digest content that captures attention. Additionally, we optimize page titles, meta descriptions, and headings with primary keywords to boost search rankings and improve content discoverability.
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User Research Methodologies & Usability Testing
For each research project, we evaluate the research goals, define research questions, identify audiences to participate, evaluate research options, and tailor our research methodologies to best answer the questions at hand.
Our UX researchers select the best research method (lean UX, moderated tests, remote UX studies, first click testing, navigation testing, tree testing, card sorting, content test, surveys, interviews, etc.) to gather insights from audiences. We specialize in segmenting audiences and recommending actionable, strategic ways to tailor designs and effective communication materials.
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Our reports include quantitative success metrics, graphs, charts, screenshots, and qualitative feedback, comments, and participant quotes. We base our recommendations on data and the latest research, citing examples, guidelines, and practical field studies.
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Measuring Results with Digital Analytics
Our team has deep and vast knowledge of digital analytics for web, mobile, social, SEO, and email outreach. We define objectives, key performance indicators, and related success factors to benchmark status and identify opportunities for improvement.
We use this data to guide strategic and tactical recommendations for web content, social media, search, and UX.
Meet the Team
Our team is a dynamic, energetic team who works diligently to improve our client's user experience and audience engagement.
One of the benefits of working with a small business is that we care about our clients and are deeply committed to their success.
Cari A. Wolfson
UX Project Director &
President
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Master’s in Human-Computer Interaction (HCI)
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20+ yrs of usability experience designing elegant, intuitive user interfaces
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Lead UX / UI designer for CDC.gov’s award-winning website, homepage, and templates
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Project director for NHLBI’s user-centered design and user research initiatives
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Experienced and published content strategist, UI designer, and UX researcher
Jacqueline Sommer
Senior UX Researcher &
UX Design Manager
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17+ years of experience in UX research, UI design, UCD strategies, and digital analytics
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Leads UX research projects, devices methodologies and creates actionable reports
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Develops attractive, intuitive, engaging user interfaces for mobile/desktop designs
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Advocates for user-centered improvements, data-driven recommendations, and measurable results
Martin Lu
UX Designer, Digital
Metrics & SEO Analyst
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Dual Master’s in Global Media and Communications
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Designs usable interfaces optimized by user research and analytics
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Manages web analytics at NHLBI to create actionable data-driven recommendations.
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Leads SEO recommendations, best practices, and emerging AI generative search research
Lucy Wang
UX Researcher &
Content Strategist
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M.S. in Human-Computer Interaction
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Optimized wireframes for CDC.gov redesign to ensure usability
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Developed new information architecture for CDC.gov based on UX testing and metrics
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Leads UX research at NHLBI to create user-centered designs with measurable results
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Creates usable, intuitive content strategies.